#Victorinox #InoxWatch

#Victorinox #InoxWatch

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Add a Touch of Class and Sophistication with these Respected Luxury Appliance Brands

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When looking to add a touch of sophistication to your home, ‘quintessence’ is the word and great luxury appliances the way to go. However, if you are wondering where to start, the following list of popular luxury brands should help set you in the right direction:

AGA

AGA is an abbreviation for Aktiebolaget Gas Accumulator. The company is mostly known for producing magnificent cookers and heat storage stoves, although it also makes ventilation hoods, refrigeration products and dishwashers. That said, the inventor of the Aga cooker was a Swedish by the name, Gustaf Dalen. He was a physicist by profession and the founder of the Aga company. The brand’s products are not only made and designed to last, but also to add that classic ambiance to your kitchen.

Miele

miele

Miele is a German home and commercial appliance company with an outstanding reputation that is as old as the brand itself. Founded in 1899 by Reinhard Zinkann and Car Miele, its first products were a butter churn, cream separator and tub washing machine, with the range having grown over the years to include cooktops, vacuums, ovens, dryers and coffee makers. In addition, the family-run company is a winner of numerous internationally coveted home appliance awards, with the brand being recognised worldwide for the quality, performance and longevity of its products. If you wish to combine style and durability, the Miele brand won’t disappoint.

Gaggenau

Gaggenau is a German company that manufactures high end domestic appliances. It is a subsidiary of BSH Bosch und Siemens Hausgeräte, which is based in Munich. The brand was founded back in 1683, highlighting over three hundred years of experience in the business. It initially manufactured gas, coal and electric stoves and later on incorporated industrial installations for the commercial sector in the 20th century. Gaggenau makes classy dishwashers, cooktops, wine cabinets, wall-mounted combi ovens, warming drawers, and more. The company’s values are passion, leadership ambition, creative excellence and professionalism. On what to expect, its products combine innovative technology, bold lines, durability, ease of use and uncompromising performance, making the brand a great choice for upscale kitchens.

Thermador

Thermador12

Thermador is a subsidiary of Bosch and has grown in popularity over the years, especially in the luxury segment. It has been in the forefront of revolutionary cooking technology for a period of over seventy years, fusing both classic finishes and great performance. Having produced the first built-in wall oven in the world about fifty years ago, it makes some serious kitchen appliances such as the patented Star® Burner.

Dacor

Daco-appliances

Dacor is an American family-run company that designs and manufactures amazing kitchen and home appliances, including humidifiers. It has been in the business for three generations and has products available in over 1,400 retail locations. One of the most notable of its appliances was the 30″ PureConvection™ a self-cleaning built-in wall oven introduced into the market in 1987. The product was instrumental in the transformation of the company’s oven business and is today an industry standard. As a design-oriented brand, it is the visual beauty that sets it apart from others. However, this does not mean that the company veers away from its core principles which are performance, style, innovation, service and craftsmanship; making its products a sensible choice for a lavish yet fully functional contemporary kitchen.

Roderick Billanes

Appliances

Info sourced by the author for Luxuryactivist.com. Images sourced at iet.ch, cnet.com, applianceworldny.com. All content is copyrighted with no reproduction rights available. 

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Victorinox Delemont collection, a Swiss Army knife story.

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When Victorinox bought Wenger in 2005, the main goal was to protect and to guarantee the Swiss Army knife heritage in Switzerland. Since the 19th century, Switzerland developed an amazing know-how in the production of Swiss Army knives and 2 main companies were proudly representing what Switzerland had to offer at its best: Victorinox and Wenger. Two parallel stories, two companies family owned, Victorinox established in Schwyz since 1884 and Wenger in Delemont since 1893.
After some unfortunate business developments, Wenger sales drastically dropped in the beginning of the years 2000. In 4 years it went from CHF 40M to CHF 23M. This leaded to 29 jobs suppression. Victorinox decided then to buy Wenger and the deal was concluded in 2005.
Wenger factory in Delemont
The communication and how Victorinox would handle the deal were crucial as the Swiss Army knife business is a very passionate one. The aim for Victorinox and the Elsener family was to protect Wenger, its business and its people. From the beginning of this new story, Carl Elsener Jr., Victorinox CEO and owner, saw the tremendous opportunity for both companies to join forces.
From 2005 and 2013, the 2 companies remained operationally independent. Victorinox over 8 years invested consistently in the Wenger Delemont factory in order to secure all jobs and to improve productivity yet with uncompromised quality and respect of the people working there.
Of course at one point some decisions would need to be made as by maintaining 2 Swiss Army knives catalogs in parallel, Victorinox was finally competing with itself. So the idea was to keep the best of each company by integrating the Wenger knife catalog into Victorinox once and for all. The news happened in 2013. Most of the fans of Wenger and Victorinox said “finally” and others of course had some concerns by being afraid of not finding the knife reference they used to love.
Victorinox worked in a clever proposition that would please both companies fans and that is how the Victorinox Delemont collection was born. This settles the aim of Victorinox to keep investing in the Delemont factory and secures all jobs. They have chosen the best of the best at Wenger and created a very interesting collection. Fans will recognize their Wenger knives that were slightly revamped with some interesting features, mainly the replacement of certain tools shape by Victorinox ones. One example to highlight would be the replacement of the Wenger can opener by the one from Victorinox .
Victorinox can opener
Another point of detail is the addition of the T&T in the knives scales. T&T stands for Tooth-pic and Tweezers. Of course the logo also changed yet the anatomic overall design remains. A very beautiful detail is the inscription on the main blade with the reference to Delemont. The Victorinox Delemont collection represents 50 Swiss Army knives presented for some of them in different colors. Most of the great iconic innovations created by Wenger are part of the collection like the famous nail-clipper knife called Nail Clip 580.
Victorinox delemont inscription
Victorinox Delemont collection
Some of the highlights in the collection are the Rangergrip and the Evo lines which are a big thing for all Wenger fans.
The clarity of Victorinox strategy is very interesting as by finally integrating the Wenger catalog into the Victorinox one, it will allow to better secure the company interests and positions, especially worldwide. Foreigner competition is always looking for a way to get a piece of the market and China was always seen as a threat. Now with an unified catalog, Victorinox will be able to keep moving into the future of the Swiss Army knife business. The Elsener family commitment to the Wenger story is coherent since 2005.
If you want to see more about the Victorinox Delemont collection, please visit the official Victorinox website, the Swiss Army knife category: http://www.victorinox.com.
The Swiss Army knife is part of Switzerland heritage and it is an iconic symbol in the world for Switzerland. In many ways it describes perfectly Swiss ingenuity and taste for perfection. It is important to maintain this legacy like an important piece of history.

LA

Info sourced at Victorinox and Wenger communication releases, Victorinoxblog, RTS and 20minutes. Images from Victorinox and Bladeforums. All content is copyrighted with no reproduction rights available.

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Mobile Apps segmentation, 2 apps are better than 1… Really?

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There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms?

It is all about apps

The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6 of them everyday. Rom your favorite news to weather forecast, social media, email or preferred chat app, our lives are shaped on thr usage of apps. And we can see the exponential usage of apps by looking into the number of downloads from the different app stores. According to statista.com, Apple’s App store got in 2013 40 billion downloads. This means that every second, the IOS app store gets 1’200 downloads. End of June 2014 they are already at 60 billion. So in one year they will more than double.
Techcrunch reports that Google Play store has 45% more downloads than Apple’s app store. Nevertheless Apple has a comfortable higher level of income from the apps download than Google. In deed, we know Apple users are more premium and business than Google Android.

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Apps segmentation, a strategic reality

Why should app developers segment their offer? Why should they propose several apps rather than one? There are several reasons for that and most of them are about strategy and ROI. By segmenting their offer, apps developers are able to distinguish which functionalities performs the best and they are able to bring much more focus on them. So rather than having an average app with different features, developers focus more into Customer experience by bringing segmentation. When we know that 52% of total digital time spent per user in the USA is spent in apps, we can see the importance.
So rather than providing one global app that would make everything, like a Swiss Army Knife, users will have a few apps, each one specialized in one main functionality. This also allows developers to stop creating apps that nobody would download and use, and focus on the ones which ROI is higher.

Facebook, 3 apps and nothing less

facebook-applications

One first interesting example is Facebook. At the beginning, there was only one app called Facebook. It was a simple copy of the mobile version of the website. The app would allow you to manage most of the functionalities in one place. Of course because of simplicity matters, the app would not propose too many features per each function.
The more people would get experts in Facebook, the more the need increased. So Facebook started doing customer segmentation in order to optimize the tools. They realized they could split the initial app in 3 different main apps. The first one that would more or less be the evolution of the initial app. It is for people who mostly check their newsfeed, likes and comments. Then there was a strategic move to Messenger. It was supposed to be the what’s up killer by providing and extended experience via our Facebook profile. Facebook also wished to make sure that the “messenger user” would get the best experience.
Final but not least: Pages. This is a completely different approach towards a different type of users. Pages will help you manage your Facebook fan pages and definitely it is not for everyone. Instead of complexifying the “normal user” app with professional page features like promotion or moderation, Facebook decided to split. This is a great move as you can keep things separated.

Foursquare, split in 2 is better for the strategy

Foursquare-Swarm

The second interesting example is Foursquare. It is a completely different approach and everything was planed since day one. After having one single app during the first years, now Foursquare has 2 apps, one redesigned Foursquare app without the check-in function and a new app called Swarm for the checkins.
As you might imagine, the goal of Foursquare was not to have a great Check-in button. Not at all. Their aim is to have an extraordinary worldwide database of places curated by people. So Foursquare secret plan was to compete against Yelp! But in order to gather the database, they needed to find a great way to allow people to fill in the information. And that’s when the check-in button enters the story. By allowing and motivating people to check-in everywhere, Foursquare has gathered a huge database of places. So now they do not need you anymore to check-in. First they have already a lot of data and second, technology evolution allows now Foursquare to see where you are and when without asking you. It is the magic of Geo-localization.
So now that they do not need the check-in button anymore, they can focus on the places guide. That’s why they redesigned their app. In the main app you can see places around you, in which you have beed and that others have been. So they are definitely competing with Yelp.
They created a second app called Swarm. It has all the check-in functionalities and allows to keep feeding the database with updates. We are not sure how long it will last.

The New York Times, an ecosystem of apps

INYT_Apps

An amazing example of apps segmentation would be the New York times. In order to provide the best experience to the end user, the New York times developed a series of apps related to different themes and topics. We would note:
- The National and International breaking news: this is the digital app of the newspaper.
- The Scoop: a clever guide to New York by the editorial team of the New York times.
- The New York Times Crosswords: as the name says, this app features the crosswords from the daily newspaper.
- The New York Times Real Estate: a specialized and dedicated app about the real estate market with very interactive features.
- NYT Now!: features the picks of the day, so you get the essentiality of daily news picked up by the New York Times.
- NYT Opinions: this app shows the most important opinions of the New York Times most influential columnists. It also curates opinions from columnists around the world.
So as you can see, app segmentation is the new deal. A recent study done by Comscore showed that app downloads tend to decrease among established smartphone users. In deed, once you have your apps, you tend to use always the same one. Once you have your preferred weather app, why should you download 10 others? So the fight is won by one champion out of thousands.
For the publishers it also allow them to generate more advertising revenue as they multiply opportunities for advertisers. So at the end we do not really know if the advantage of app segmentation is on the user side or on the publisher. Only the future will tell.
LA

Billions-apps-segmentation

Info sourced at Apple app store, Google Play, Comscore, Techcrunch, Mashable and Foursquare blog. All content is copyrighted with no reproduction rights available.

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Gourmet Brothers, a brunch you will forget asap!

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Do you know the sentence: “never judges a book by its cover”? Well here is exactly the perfect example. A great website with nice pictures and texts does not necessary means the place is great or even the food is nice. The Gourmet brothers, a bistronomy ambassador in Geneva will let you with this bitter flavor on your throat after trying their sunday brunch. It looks awesome but actually is far away from being half-great. Check it out.

Gourmet-Brothers-Geneve-brunch

The reservation: make it counts!

The first impression is key, especially if it is the first time you are going to a place. Very often, it starts over the phone. So when you book a sunday brunch for 11:00 am, you get already the information that you will have less than 2 hours to eat, talk to your friends or read the newspaper and basically to enjoy your sunday. Why? Well, because Gourmet Brothers have a second service at 13:00 and they need the table. My experience shows that when this happen, something is not working well. Either the place is too small, or the prices too cheap (rentability) or Lady Gaga tweeted something about. At least if you go there, you will be warned about it.

A buffet style formula but always missing something

The menu is pretty clever. You have a “base” (CHF30.) that represents everything you can eat from the Buffet. Then, you can add extras like pancakes (total CHF34.) or eggs&bacon (total CHF32.).
The first point to highlight is that all beverages are extras. If you want a fruit juice or a hot beverage you need to pay for it in addition. Several restaurants include at least an orange juice and a hot beverage. When you see they only proposed orange or lemon as fresh juice and the size of the glass was half of what you would imagine… Then you start wonder.

Gourmet-Brothers-Geneve-restaurant

The buffet was beautifully presented. Each ingredient or dish were presented with their names written on small chalk dashboards. Unfortunately there was always something missing. From 11:30 to 13:00 there was no Foie-Gras whereas it was written at the buffet.
Only at 13:00 that the new Foie-Gras arrived. So we did not get the taste of it as we needed to leave before 13:00. Naturally during the entire session there was always something missing, from bread to Ham… Very unpleasant as everybody was spying the arrival of the waiter in order to be lucky enough to get what he would propose.
As it is a “bistronomy restaurant” we could see the kitchen from a transperent door. Not very original even though it is always reassuring. Well in this case we could see alot of agitation in the kitchen for not much output as the more they would spin around the pans, the less food would come out. Strange this feeling of professional-over-activism.

A macchiatto and a renversé. No difference a part the price?

One of the customers asked to the waiter about the difference between a Latte Machiatto and a Renversé. The person was really incappable to give the difference while everybody knows that the Latte Macchiato has much more milk and the renversé is the Swiss version of coffee with milk in which the milk and the coffee do not blend. The Latte Macchiato was invented in Italy to facilitate children to drink coffee by adding much more milk. As the waiter was not really helpful the customer concluded there was no difference a part the price. She took the cheapest one.

Not family friendly environment, stand up little darling!

While sunday’s brunches are a great moment to spend with friends and families, probably Gourmet Brothers does not think it is important. That is why they only had 1 child chair and no special menus to children. In total we could count 4 small children in the restaurant. Only one, the one who got first to the restaurant, could get one. When one of the freshly arrived mothers asked for a child chair, the waiter needed to ask in the kitchen if there were any children chairs. After 5 minutes, the mother got the information that there was only one chair. That is why all 3 children were running around in the restaurant like flyes. They could not really sit somewhere. As the place was not very big, you can imagine how peaceful it was.

In conclusion, we can say that unfortunately the concept was more interesting in the website rather than in-situe. The Gourmet Brothers missed one essential aspect of bistronomy trend: the service. At one point, Gourmet Brothers need to review their exercice and start putting themselves in the shoes and the bellies of their customers.

LA

Gourmet-Brothers-Geneve-featured

Info sourced in a live experience in the Geneva restaurant. All content is copyrighted with no reproduction rights available

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La Prairie cellular eye essence platinum rare

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La Prairie is the ultimate luxury skincare brand. The Swiss brand is one of the worldwide leaders in selective skincare,
renowned for the scientific integrity of its products and its unparalleled commitment to perfection. This fall La Prairie is launching a new extraordinary product called Cellular eye essence platinum rare.  It will complete the Platinum collection. La Prairie is a top Skincare brand and each of its products is worth the price you would pay for them.

La Prairie, a story of cutting edge luxury and perfection

la-prairie-logo-hd

La Prairie has an amazing heritage to the famous Clinique La Prairie at Montreux in Switzerland. This heritage consists by being pioneer  in terms of  Cellular research and anti-aging therapy. In 1978, La Prairie skincare story starts with the launch of the Eye contour cream, the brand first “it” cream.

La-Prairie-1978

Thanks to the tremendous success, the skincare laboratories were created in 1982 and its independent scientists discovered amazing ingredients since then. Some of them were very rare and beneficial so they integrated them into La Prairie formulas. This is what La Prairie says about its prestigious history: “La Prairie’s unique combination of advanced science, sumptuous formulas and the fastidious attention to the details of luxury have created a prestige brand that is often imitated but never surpassed. It constantly pushes the limits of anti-aging possibilities with never-before seen benefits.”

La-Prairie-Technology

During decades, La Prairie developed continuously different product ranges and discovered amazing ingredients that would blow your mind in terms of efficiency and luxury. Never a brand invested so much to find the perfect balance between pure luxury, exclusivity and skincare efficiency.  One great example would be the Skin Caviar collection that became a benchmark in terms of prestige.

The-Skin-Caviar-Collection-La-Prairie

The Platinum Collection, rare and precious

Among different collections in the Swiss brand portfolio, there is the Platinum collection. It is supposed to be the ultimate rejuvenating skincare collection. The main key ingredient is Platinum from the earth’s molten crust. one of earth’s rarest resources recharges skin’s electrical balance and safeguards skin to intercept ageing at its source. Here is a short video illustrating the philosophy of this skincare collection.

Platinum is one of the rarest material in the world. It is a very high valued precious-metal and it gives the inspiration for the creation of this La Prairie collection.  According to La Prairie: “driven by its mission to provide age-defying benefits to the skin, scientists at La Prairie discovered that Platinum helps the skin maintain perfect electrical balance in order to improve hydration, protection, and receptivity to nutrients, transforming the skin to a remarkably ageless state.”

the-platinum-collection-collection

The interesting thing about Platinum is that it tends to work in synergy with peptides, vitamins, antioxidants or firming agents. This makes Platinum a great ingredient for a cosmetic product.  The current range is composed with:

the-platinum-collection-collection-range

Moisturizers
Cellular Cream Platinum Rare, 30 ml
Cellular Cream Platinum Rare, 50 ml

Serum
Cellular Serum Platinum Rare, 30 ml

Eye
Cellular Eye Cream Platinum Rare, 20 ml

With a price range from CHF 432 (US$ 477) to CHF 1380  (US$ 1524), the Platinum collection is definitely one of the top luxury ranges currently in the market.

Cellular Eye Essence Platinum Rare, eternal youth for your eyes

Cellular-eye-essence-platinum-rare-packshot Cellular-eye-essence-platinum-rare

The new Eye treatment is a state of the art in terms of skincare formulation. It contains a series of hand picked elements bringing to your skin the best that nature and science can offer.  The key element is a powerful Platinum peptide. It is a compound based on platinum particles bonded with an age-fighting Tetrapeptide to help enhance firmness, reduce the appearance of wrinkles in the eye area and improve skin elasticity and hydration.  la prairie scientists discovered that this binding of platinum particles to Acetyl Tetrapeptide-17, an anti-wrinkle and firming peptide not only enhances protective benefits but allows the formed Platinum Peptide to be protected from peptide-destroying enzymes that exist naturally in the epidermis, allowing it to work more effectively and longer.

Other interesting ingredients and properties you will find in this incredible product are the following:

  • Colloidal Platinum Water – for skin balance
  • Black tea ferment – to dicrease glycation
  • White Bird of Paradise plant Extract – to restore luminosity and fight dark circles
  • Green Microalgae Oligopeptide  to reduce redness

La Prairie recommends to use is as here. You can simply dispense a drop into the palm of your hands. Then, using the fingertips, you can smoothly and gently apply around the contour  of the eyes. Do not forget to also massage the frown lines between eyebrows. You can use it in the morning and in the evening. Its intelligent formula will completely melt in your skin and you can easily wear it with your day and night cream. The first feeling is the sight. as soon as you delicately place a single drop of Cellular eye essence platinum rare on your skin, you can see the different platinum particles as they give a sort of pale gold iridescent effect. The formulation is very new, between a cream and serum. When you apply it on your skin, you can feel how quickly the formula penetrates. It lifts your skin and let you with a baby skin pretty much immediately. After almost a week of testing, the results are really promising. The use of this new face care product is really simple, no matter if it is in the morning or in the evening. Well done La Prairie.

The packaging is quite interesting as it has a drop-count integrated in the cap. With some little pressures you can free a single drop of essence and apply it on your face as above.  The new Cellular eye essence platinum rare is already available in all official La Prairie point of sales. The product is a 15ml/0.5 FL oz. cylindrical acrylic flacon and the suggested retail price is CHF 432 (US$ 477).

To learn more about this unique collection, please visit the brand website here:
http://www.laprairieswitzerland.com/int/platinum-collection

Rare and eternal, it is a true promise of rejuvenation that La Prairie proposes. The New Cellular eye essence platinum rare is a must and you should have this unique piece in your beauty collection. Do not forget, the eyes are the mirror in which we could see your soul. You deserve the best then.

LA

Cellular-eye-essence-platinum-rare

Info sourced at La Prairie official communication release. Product tested by Luxuryactivist. All content is copyrighted with no reproduction rights available. 

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The Perfect Bridal Skincare Regime For A Healthy Glow

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A few months before your wedding, you’ve made great strides to make sure you appear picture-perfect from top to bottom. Your glittering silver gown is accented by the tiara at the top. You feel elegant and confident – no one can divert the attention away from you on your wedding day! But before practicing to walk down the aisle, you take a look in the mirror to see acne, fine lines, and pimples resting between your brows. Reality dawns on you: no one is immune to complicated skin conditions, not even a bride. That is why you need to utilize the months before the wedding to focus on skincare so you appear your best on the wedding day.

Yes, it is indeed possible to achieve that radiant skin with a natural glow – all you need to do is follow a skincare regime while paying attention to detail. Here are some tips to help you achieve gorgeous skin before your wedding day.

Use moisturizer

Not using moisturizer every day is one of the biggest skin care mistakes you could make leading up to your wedding. Whether you wash your face once in a morning or couple of times in a day, apply a moisturizer after the water dries; this is the time when the liquid absorbs best and the skin is porous.

If you have oily complexion, you can use an oil-free moisturizer that is applicable once a day, while brides with dry skin can use a regular one that is applied twice a day in morning and at night. When moisturizing, remember to focus on the dry and oily areas of your body, and apply accordingly.

Remove unwanted hair

Waxing is a great way to remove unwanted hair from your arms, underarms, legs, and other areas of your body; the choice of waxing a single body part or the whole body is entirely yours. However, make sure to get an experienced professional to perform the task; otherwise it may result in pain, which can sometimes be unbearable too. Waxing can be done on a regular basis a few months before the wedding as well as a few days before the big occasion.

There is also the option of laser hair removal, which allows brides to kiss the painful process of removing hair from waxes and creams goodbye. Laser hair removal clinics are located throughout the state in the US and many of them offer free consultations. Advanced skin care clinics may also provide other services that brides may find useful, such as skin rejuvenation.

Stay hydrated

Drinking water is good for health – it’s no secret. And there are studies stating that drinking more H20 would give you healthier skin. One a side note, it won’t hurt to remove carbonated beverages from your diet and consume more H20 instead (your waistline would thank you as well).

Drinking two or more glasses per day will also improve blood flow to the skin, which will give one of the biggest organs of your body much needed rejuvenation. Staying dehydrated can make wrinkles and fine lines more prominent, so develop a routine to drink plenty of water every day before and even after your wedding to look and feel your best when it comes to the appearance of your skin.

complexion-perfect

Facial and toner

You’ll find facial in almost every pre-bridal package you scrutinize or sign up for. The facial you should go for depends on your skin type (dry, normal, or oily) as well as any conditions of your skin (acne, a few pimples, or thoroughly clean). It is recommended to opt for facials that use ingredients known to supply essential nutrients to your skin such as mint, honey, apple, cucumber and strawberries.

Toners would also work well to help you achieve that tip-top skin glow for the wedding day. Skip toners that include alcohol, as they can result in dryness of the skin surface, blocking the impurities that lie beneath. Brides with oily skin should take extra care and avoid over drying their skin. Toners that include AHAs are a better option as they free up clogged pores and helps in promoting the smooth texture of the skin. A good option can be a clean cotton pad dipped in cucumber water and applied to the skin.

Liz Becker

Beauty-before-wedding
Info sourced by the author for LuxuryActivist.com. All content is copyrighted with no reproduction rights available. Images sources here, and here.

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Rolex launches Deepsea D-Blue Dial

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It is not often that Rolex launches a new watch outside Baselworld. At the same time, it is not often that someone dives into the deepest parts of the Ocean and come back to tell the story. In order to highlight such great adventure, Rolex developed the new Deepsea D-Blue Dial watch. And you can trust the brand with the crown. The word Deepsea was never so meaningful.

Deepsea Challenge with James Cameron

In march 2012, James Cameron, the well-known Film director (Titanic, Avatar…) decided to go to a new adventure in the deepest part of the ocean. He used a special submarine, the Deepsea Challenger in the famous Mariana Trench. The Mariana Trench, which stretches in an arc around the Mariana Islands in the Pacific Ocean, is the deepest part of the world’s oceans.

DeepSeaChallenge

The deepest part of the trench, Challenger Deep, lies some 11,000 metres (nearly 7 miles) below the surface.
Rolex has a long history in exploration and it was natural that the Swiss Brand partnered with James Cameron in order to achieve the exceptional. James Cameron discovered 68 new species and collected samples of soil. After analysing all the data, there will definitely be some breakthrough.

james-cameron James-Cameron-Rolex-Deepsea-Challenger
Based in the technology developed for the Deepsea watch (3’900m/12’000ft), they developed an amazing watch capable to reach 12’000m deep. It is called Rolex Deepsea Challenge. This watch was not only on James Cameron wrist while diving inside the submarine, but also it was placed on the articulated mechanical arm outside the submarine. And the watch resisted the pressure.

Rolex-DEEPSEA-CHALLENGE-with-National-Geographic
In order to celebrate the event and to highlight the collaboration, Rolex is launching this month, a variation of the original Deepsea. This time with a blue dial.

Rolex and Exploration

Rolex was always a great supporter of Exploration. On the first half of the 20th century, such adventures would allow the Swiss brand to test the watches reliability and also to connect to the values of entrepreneurship. Rolex watches went everywhere. From the highest parts of the world like the Mount Everest to the deepest areas under the sea. Rolex tests its chronographs and mechanisms like no one in order to propose the best watch you could dream of. The brand with the crown was the first brand to propose a Dive watch at 100m with the Submariner and today has a well established position with the Sea Dweller. Explorers from all over the world know that their Rolex watch will never let them down. Imagine yourself deep diving at 500m (1’700ft) and you cannot see the time in your watch? In this conditions, time is life so you better have a good watch.

Rolex-Sea-Dweller

Deep diving or the art of Helium

One of the amazing innovations in this watch is the Helium valve, a dedicated and exclusive pattent by Rolex. When professional divers come back from the deepest dives, they need to stay in “decompression” inside a chamber filled with a blend of oxigene and helium. This helps the body to get used to a normal pressure. What needs to be noticed is that Helium
Is a very light gaz and gets basically every where in your body and objects. So if your watch does not have a helium valve, once you get out of the decompression chamber, your glass pops out from your watch. The helium valve allows to release the helium that got trapped in the watch during decompression. The Rolex pattent has a spring that allows the helium release when the pressure difference between the inside and the outside of the watch goes beyond 3 to 5 bars. The spring maintains the valve in place and secures the waterproofing.

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While the diver goes deep down, the air that he breathes is at the surrounding pressure that grows exponentially, so little by little it passes from the lungs to the blood and to the body tissues. This happens until saturation. When the diver comes back to the surface, the pressure goes down and the gas stocked on his body tissues tend to be liberated and this process could damage the diver if we did not have decompression levels.
For deep-professional divers, they can use decompression chambers. When the inside initial pressure requires a high level, chambers are often filled with Helium which will be less toxic for the diver body. As explained above with the Rolex watch Helium valve, at this stage the Helium will get inside the watch. Without a Helium valve, you can be sure to see the glass of your watch pop up like a bottle of Champaign.

The D-Blue Dial, the craving detail

Traditionally, Diver watches are blue. It is not mandatory but several tests proved that the blue color is more visible than other colors down in the deep. Of course, technology advancements with supernova and other luminox dials and hands made possible the usage of other colors. By launching a blue dial, Rolex reconnects to the great tradition of diving and the amazing experience of being in the dark waters.

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Rolex Deepsea, technical specs

The new Rolex Deepsea is based on the exclusive technology of Sea Dweller. So a solid 44mm Oyster case in addition with the Ring lock technology secures the watch mechanism from any harm down to 3’900m (12’800ft). The Ringlock system consists on a monobloc middle case, a screw-down case back and winding crown. Rolex Ringlock System case architecture includes the Helium escape valve. The watch material is
904L steel, case back in grade 5 titanium. The bezel is an unidirectional rotatable 60-minute graduated, scratch-resistant Cerachrom insert in ceramic, numerals and graduations coated in platinum.
The movement is the Rolex 3135 with the paramagnetic blue Parachrom hairspring. The bracelet is the Oyster bracelet with 3 flat links also in 904L steel. An interesting detail is present in the bracelet clasp. There is a folding Oysterlock safety clasp with Rolex Glidelock extension system. Fliplock extension link. This allows the diver to extend the bracelet in order to attach the watch outside his diving suit. Clever and useful.

You can see more information about this watch here:
http://www.rolex.com/watches/rolex-deepsea/magazine/spirit-of-the-rolex-deepsea.html

While some watchmakers create time, Rolex makes history.
LA

rolex-deepsea-sea-dweller-watch

Info sourced at Rolex.com and wikipedia. All content is copyrighted with no reproduction rights available. 

New Post has been published on Luxury Activist

New Post has been published on http://luxuryactivist.com/fashion/the-jm-weston-loafer-n-180-icons-are-forever/

The JM Weston loafer N.180, icons are forever.

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While fashion trends pass by and might never come back, icons are forever. In masculine elegance and refinement one of the ultimate icons is the JM Weston Loafer N.180. Created by the French luxury house after the Second World War, around 1946, it entered naturally in any gentlemen wardrobe. We needed to wait until the 60′s to see the jM Weston Moccasin to become the symbol of its time and the icon of a generation.

1960′s, the Drugstore band: rebels with Penny loafers

The 60′s were interesting times. Europe was finally free from the war trauma and what was supposed to be rebuilt was rebuilt. The young generations in the working class in London became opinion leaders for Fashion, music and culture. We call them Mods’ for Modern. France is not left aside. The 60′s see the arrival of the Drugstore band in Paris. These young people are wealthy, from good families, bourgeoise and Aristocratic, Western-Parisian and completely in rejection of their parents habits.

La-Bande-du-Drugstore
They use fashion from Renoma, pick up one thing or another at their parents clothes and young men wear JM Weston Penny Loafers without socks. They used to hang-out at the Champs Elysées Publicis Drugstore. Fashion, music, arts and parties were part of this culture. We used to call them “Minets”, french translation for “young cats” in reference of their young age. They were young, they had money and above all: they had the attitude of opinion leaders, setting the trends. By revisiting clothes, shoes and accessories, they brought a new excitement to the classics.

The JM Weston Moccasin 180 became the symbol of a new modernism, associated to the trendsetters and because of this exciting period of history, gave the iconic shoe the wings of timeless modernity that never goes out of style. Did you know why we call it Penny Loafers? It is a very simple yet interesting fact. On the leather Buckle in front of the shoe, there was a little space in which you could insert a little coin, a penny (a real one).

Les-Minets-Drugstore
Many Minets from the Drugstore band would wear their loafers with the shinning little coin. Several explanations for that. Some people would say they would simply customize their shoes in order to look different, others would say that with a penny you could do a phone call in case of need. In any case it was definitely a fashion detail. 
Since the 60′s, the JM Weston Moccasin 180 evolved but kept the essential look of a certain decontracted elegance.

Moccasin 180, the JM Weston spirit

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Generations of Men decided to add the JM Weston Mocassin 180 to their garde-robes as a statement of elegance and contemporary style. From Presidents, to Super star artists, business men, yachting or just for the pleasure of a weekend, the Mocassin will always be there for you. It will be the final touch of a Men’s look.
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Today, different models, different looks and different materials represent the full collection. At JM Weston, each model is made at their Manufacture in Limoges, France.
JM Weston Tannery and Manufacture
They also have their own Tannery, so they control the entire process from the choice of leathers to the commercialization. Michel Perry is the Creative and Artistic Director of the Brand and he masters every year the art of surprising us with new, yet consistent collections and models.
JM Weston style

JM Weston Mocassin style

JM Weston Loafers style

Loafers 180 JM Weston
You can see more about the Brand and its values by accessing the official website: http://www.jmweston.com.
If you have a Facebook profile, check the official fan page and follow every week the Brand adventures.
http://www.facebook.com/jmwestonofficiel
JM Weston look
When it comes to style, French savoir-faire has something more than what you see. It is simply a matter of attitude. And on this field, JM Weston has a lot of attitude.

LA

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All info sourced at JM Weston official page, Paris70.free.fr and wikipedia. All content is copyrighted with no reproduction rights available.

New Post has been published on Luxury Activist

New Post has been published on http://luxuryactivist.com/art/the-landscape-in-painting-an-art-genre-2/

The landscape in painting, an art genre.

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For centuries, landscapes were considered as a minor genre in western art. Portrait was something more noble, or “nature-morte” as well. There was always something more important to pay attention to than Landscape. Yet, in history certain nations like Ancient China or Rome as well as Russia in the 19th century, have developed an extraordinary know how in painting landscapes.

It all started with a wise man on top of a mountain

Landscape art is the depiction in art of landscapes, natural scenery such as mountains, valleys, trees, rivers, and forests, and especially art where the main subject is a wide view, with its elements arranged into a coherent composition (source: wikipedia). If we had to wait until the 19th century romantism to see landscape art burst in Europe, in China it was already a major art in the year 600. Like this Sui Dynasty Chinese landscape painting by Zhan Ziqian.
Zhan Ziqian landscape
The earliest “pure landscapes” with no human figures are frescos from Minoan Greece of around 1500 BCE. From a contemporary point of view, the European Romanticism in the 19th century brought a deep dimension to the landscape art.

19th Century Romanticism, and the landscape became a major art

The Romanticism movement started at the end of the 18th century but its peak really happened around 1850. This movement was in a way a rejection of all the rationalization brought by the philosophers in Renaissance as well as the industrial revolution. The world became suddenly explained at all levels.
The end of the 18th century also brought great advancements in Botany and biology, so in a way, we lost the mystery of nature and our eyes looked at things from an analytical perspective. The 19th century tried to rebalance this situation. It was a complete change of mindset. Nature was not seen with the eyes of Botanists but with the words of the poet. Biologists let the room to painters and Physicists were replaced by Musicians.
Rousseau was replaced by Henri Wallis, Petrarque by Allan Poe. In art, the landscape became a contemplation scenery. Men faces the vast dimension of natural wonders and contemplates the landscape as well as he meditates about the meaning of his life. The relationship between man and what surrounds him becomes more deeper, more sensitive. Here a painting from Caspar David Friedrich – Wanderer above the sea of fog – that illustrates precisely this idea.
Caspar David Friedrich
Several countries explored landscape in different contexts, always with this romantic layer. Germany was definitely one of the leading countries, especially in literature and painting. Another very interesting country that shaped the art of landscape during the 19th century is Russia. Russian painters had a special sensitivity that transformed landscape art into an iconic master trend.

Russian Landscape art, revealing the Russian soul

Russia in 1860′s, was going through a modernization process, a true transformation in which industrialization would bring you down to reality. There were no more mysteries in nature. Everything was made possible by technical innovations. What would be the position of Russian artists? Some of them would completely turn their back to academicism. They would seek the Russian soul by dressing their art with romanticism and with the idea that men and nature are connected.
The existence of men would be defined by the proper essence of the natural environment that surrounds us.
Artists like Ivan Aivazovsky, Ivan Shishkin or Arkhip Kuindzhi, will explore natural landscapes as a main topic in which men are accessories of decor. Their purpose is to get you in the frame, to allow you to project your own feelings and think about your own life.
Why Russia? Probably because of the amazing landscapes and natural scenery. From great planes, to Siberia, caucasian mountains or the Black sea. Different contexts that would inspire more than one artist.
Ivan Aivazovsky is probably the greatest of all. He was definitely a reference for this artistic trend in Russia. He is also considered as the greatest Marine painters in history.
Ivan Aivazovsky
After studying at the Imperial Academy of Arts, he took the opportunity to travel across Europe and landed in Italy. After his return to Russia he was appointed as the official painter of the Russian Navy. Aivazovsky became very popular in Russia and also abroad. He was one the rarest Russian artists to hold solo exhibitions in Europe and even in the United States.
Russia got a great 19th century of painters. The Russian romanticism was special because of their extraordinary cultural influences and amazing natural environment.
If you wish to learn more about this incredible Russian art period, there is an exhibition started in Switzerland. It is called “Magic of Russian Landscapes“. At the Musée cantonal des Beaux-Arts in Lausanne, you will be able to discover great artists and probably an interesting look into this specific period in the Russian history.
This is what the museum says: “For the first time in Switzerland, the Musée cantonal des Beaux-Arts in Lausanne is showing an outstanding collection of major works from the State Tretyakov Gallery in Moscow.
Magic of Russian landscapes
Around seventy paintings document the finest achievements of the Russian landscape school in the 19th century
.” You will be able to see artworks from Ivan Aivazovsky, Ivan Shishkin, Arkhip Kuindzhi, Mikhail Nesterov, Ilya Repin, Alexei Savrasov, and Vasily Vereshchagin.
Ms Tatiana Karpova, Deputy Director of the State Deputy Director of the State Tretyakov Gallery in Moscow, and Catherine Lepdor, Head Curator of the Musée cantonal des Beaux-Arts in Lausanne, are the curators of this exhibition. This year Switzerland and Russia are celebrating their 200th anniversary of diplomatic relationships. So this exhibition is the perfect way to celebrate it. The Museum also highlights the generous support of the Honorary Consulate of the Russian Federation in Lausanne.
Russian Landscape art

Russian Landscape art exhibition

Russian Landscape art paintingsRussian Landscape artists

Russian Landscape art 19th century

Musée Cantonal des Beaux-Arts in Lausanne
Palais de Rumine, C.P.
Place de la Riponne 6
CH – 1014 Lausanne
Tél: +41 21 316 34 45
Fax +41 21 316 34 46
Magic of Russian Landscapes: until October 5th 2014.

More than ever, humankind needs to reconnect with its true nature. The modern world can sometimes extract people from their natural condition. The 19th century painters are still valuable to remind us that at the end we should just be a wise man on top of a mountain.

LA
Magic of Russian landscape

Info sourced at the Musée cantonal des Beaux-Arts in Lausanne and wikipedia. All content is copyrighted with no reproduction rights available.