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Angel Eau Sucrée, glamour princess goes on holidays
Thierry Mugler is probably one of the most glamorous brands in the entire perfumery industry. Everything they do in perfumery creation is bold and plays the original ideas at 100%. This means no compromise. And that’s the way perfumery brands should be. This summer, the French perfumery brand is launching Angel Eau Sucrée, a summer interpretation of its iconic perfume, Angel. Love it or hate it, Angel Eau Sucrée does not go middle-road. It takes the fast lane to Glamour.
In 2012, Angel celebrated its 20th birthday. And this is a rare and unique milestone in such a contemporary launch. It means that Angel trigged something in many women’s heart, something that connect all these women together, as powerful as sexy. There is never too much, when it comes to the Angel woman. As someone I know used to say: “Good girls go to heaven, bad girls go everywhere”. The Angel woman definitely goes wherever she wants. The only condition: be bold, stylish and ultra-glamour. And glamour is at all levels in this summer chapter of the Angel story. With the launch of Angel Eau Sucrée, Thierry Mugler emphasizes all Angel strong distinctive facets: Gourmand, Glamour and Powerful.Angel Eau Sucrée, the name
Angel Eau sucrée is the height of luxury and gourmandise. Angel is so glamorous that even the water is more than water. More seriously, Eau Sucrée (in French Sugary Water) reflects several strong ideas: childhood, misleading innocence and luxury confectionery. It is summer, sun is shinning and you experience the taste of lust… beware of Angels.Angel Eau Sucrée, the outer-packaging
Completely aligned with a luxury confectionery universe, the Angel Eau Sucrée outer-packaging will immediately transport you to a dream. Between fairy tales and Sex in the city, it will put a smile on your face. The Angel blue get a graphic fantasy. The Angel logo is surrounded by a seal like the ones you find on luxury cakes and macarons boxes. The vertical stripes comes directly from luxury confectioneries stores that you can find in London or in New York.
For this new creation, the Angel star flacon gets a new dress. The Angel 50ML non-refillable flacon dresses with a delicate rain of small sugar drops. As precious as gourmand, this new star will shine during your summer.
Thierry Mugler proves once more the endless limits of the Angel flacon. For the past 20 years, the French brand always found new ways to revisit the iconic flacon, always translating perfectly the concept of the new variation. When you wear this fragrance, the contact between your hand and the flacon will already place you in a sensorial experience.Angel Eau Sucrée, the fragrance
What to say more about the Angel fragrance? Angel original is already the queen of gourmand. Here, with the Eau Sucrée variation, Thierry Mugler goes deeper in the gourmandise theme. Less woody Patchouli and sensual than the original Angel, Angel Eau Sucrée will explore the gourmandise, the lust and the overdose of Angel. Caramel, meringue and red berries will complete the water-mouthering effect of this fragrance.
Angel fans might find it as a juicier version of Angel and non-Angel fans might find a easier door to the universe of the blue fragrance. The juicy notes on top will reflect the brightness of a red-fruits granité wrapped with a tasteful meringue with hints of vanilla. Do you think it is too much? Well, it is Angel by Thierry Mugler. No averages. Thierry Mugler welcomes Dorothée Piot, the perfumer behind Angel Eau Parfumée. Dorothée Piot is a perfumer at Robertet, one of the most beautiful French fragrance houses. Their Ingredients palette is probably one of the most qualitative one. Only the best can create the extraordinary. At the end, if you did not like Angel, this will not make you like it now. If you liked Angel, you will like it even more.
In conclusion, Angel Eau Sucrée is an original exercise around a mainstream theme: summer. Some people might like it, other might not, but one thing we will all agree on is the fact that Thierry Mugler plays the game to the end. No compromises. So this summer, be a glamor queen.
Info sourced at the Brand official communication, Osmoz, Fragantica and mugler.com. Product is courtesy of Thierry Mugler. All content is copyrighted with no reproduction rights available.
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Azzaro pour homme, Summer Edition 2014. The scent of color.
When summer heats the streets, freshness is a matter of wellbeing. Every year, fragrance brands launches several “summer” variations of their iconic fragrances. Rather than giving you a full review, I wanted to share my best for this summer. It is Azzaro Limited Edition summer 2014. When elegance, rythmn and charisma color up your day. Azzaro pour homme is the classic fragrance for men. It became the ultimate icon of masculine elegance. When the original fragrance was launched at the end of the 70′s, Loris Azzaro knew he had invented a new contemporary classic. It was the base of modern masculinity and became the invisible mark of many men.
The iconic brand developed through the years an amazing territory for masculinity and elegance. Today, more than 30 years after the launch of the first fragrance, the charismatic universe of Azzaro is completely aligned with today’s men. This summer, the brand proves it once again by bringing a stylish contemporary vision of the Azzaro man, always ready for a new adventure.
Started last year, this is a series of refreshed Azzaro pour homme. You will find all that an elegant man would need to spend a summer in style. This year, Azzaro, truthful to its latin origins, makes you escape towards more exotic lands. The masculine brand draws its inspiration from Latin America. No precise destination, it is more the imaginary ambiance of being in a place where the sun caress your skin as a new adventure ready to start.
The Flacon is the iconic Azzaro Flacon, geometric, masculine, modern and shaped for a man’s hand. Its design gives the perfect hint of elegance for the modern gentleman. For this limited edition, the French artist Emeric Trahand, as known as Takeshi, created this original drawing inspired from the concept and the olfactory creation. Takeshi is well known for his surrealism style and the fact that he blends several techniques, from illustration to photographic redemption. He is a true poet with colors and masters perfectly the translation of emotions into images.
In terms of olfactory structure, the new creation is a translation of Azzaro pour homme into a summer theme. The aromatic fougère structure of Azzaro is enlighten with crispy Star Anis, fennel and basil accord to start. It gives a dazzling hook to the fragrance, away from the traditional citrus structure that we find usually in this summer theme. That’s why it makes it more original. The heart of the fragrance contrasts between the brightness of Cardamom with a textured Patchouli, Sandalwood and Vetiver trio. Masculinity at its best. The fragrance ends with a modernization of Amber, oak moss, musk and a hint of leather. It is all in contrasts. The perfumer needed to master all these elements in order to bring a contrasted freshness, both bright and elegant. The perfect match for the modern dandy. For a day of work or for a casual weekend, it will be your beautiful companion for this summer.
For more information you can visit the brand official website: http://www.azzaroparis.com. Summer is not necessary a season with less interesting fragrances. At the contrary. It is a season of freedom, with less pressure for creation, and fantasy can deliver the best. It is normal, it is summer.
Info sourced at Azzaro communication release. The product tested was a courtesy of Azzaro Paris. All content is copyrighted with no reproduction rights available.
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When Roger Federer is in Chocolate heaven with Lindsay Vonn
We know that Switzerland has great mountains, amazing chocolates and some outstanding sportspeople. What happen when all these elements come together? Well, it creates an amazing buzz. The Swiss worldwide renowned chocolate brand Lindt is opening a very special store. It is probably the highest Chocolate store in the world, or at least the highest Lindt chocolate store. It is located in Switzerland at the Jungfraujoch by an altitude of 3’454m.
So the idea of Lindt was to create a very viral video about the exceptional context of being in such exceptional altitude. They developed a series of videos which features Roger Federer, world class tennis champion who invites Lindsay Vonn for a secret challenge. Roger Federer is Swiss, won already 7 times Wimbledon and is always in the top 5 best tennis players in the world. His elegance in the court makes him the perfect gentleman. Lindsay Vonn is an American skier. She was the first American female skier to win an Olympic gold medal and for the past 10 years she ruled the world championships scene. So Lindt picked up the créme-de-la-créme for this amazing video.
The first video started with a nice and innocent Skype call between Roger Federer and Lindsay Vonn. In that call, Roger Federer invites his friend to a challenge. She is very curious but wonder what is all about. See the video here.
In the below video you discover the challenge, basically the highest tennis court in the world and the personal challenge proposed by Roger Federer.
Then Lindt organized the event in which some lucky people would be able to play a little tennis with Roger Federer.
It was a great operation that brought together several elements from Switzerland. Lindt has been one of the greatest chocolate brands in the world which proudly represented Switzerland know how and philosophy of quality. When the confiseur David Sprüngli-Schwarz acquired a chocolate company from famous Rodolph Lindt in 1845, he would not imagine the amazing success story that would bring Lindt 169 years later to a great worldwide success. The company generates a total sales figure of 2.5 billion Swiss francs for a net result of 246.5 million Swiss francs. This month, Lindt acquired the American chocolate company Russell Stover, specialized in Boxes of chocolates. It is an important move for Lindt. With this 1.5 billion dollars purchase, the Swiss company consolidates now a market share of 10% in the entire US market. We can see that the presence of Lindsay Vonn, American skier, might not be without a reason. In deed, by signing her as Brand ambassador, it might help the Swiss brand to increase its brand awareness in the United States. Having Roger Federer and Lindsay Vonn, Lindt confirms its quest for excellence, dedication and quality.
If you wish to know more about this great operation, check the dedicated website:
When Swiss ingenuity matches world class, the result is “highly” perfect. #ChocolateHeaven
Info sourced at Lindt official communication release, Unruly-Activate-video, wikipedia and Lindt chocolates website. All content is copyrighted with no reproduction rights available.
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Never Apologize For Owning A Luxury Watch
It’s your money–do what you want with it!
In the next few paragraphs, I am going to present a few good reasons why you should never apologize for owning a luxury watch. But this is probably the best one: It’s your money. You acquired it legally (I hope). You have to answer to no one for how you spend it. It brought you satisfaction for your own reasons. In fact your reasons need not be good ones. There are no bad reasons for owning a luxury item.
Apology is from a Greek word meaning defense. You don’t need a reason. You don’t have to defend yourself. It’s your money. No one has a right to challenge what you do with it.
Philosophically speaking, there is no better way to spend your money. Consider my generalized definition of luxury: It is a good or service with a cost or value above that which you need for utility. By that definition, practically everything we buy is a luxury, at least, to us. As humans, we tend to acquire the nicest things we can comfortably afford. Practically no one who can afford a 2,000 sf. home rents a 600 sf. apartment, all else being equal. A person who can comfortably afford a luxury watch is behaving somewhat obscenely if they purchase an inexpensive, cheaply made watch. If you care about watches and can comfortably afford a good one, you might have to explain why you didn’t buy a luxury watch, but never why you did. Again, it’s your money. You can afford it. It would be counterintuitive to buy anything else.
Here are a few more good reasons for your purchase:It is a time-honored status symbol
Somewhere along the way, “status symbol” has become a four-letter word. We sometimes like to pretend that status does not matter. We dismiss it as shallow, self-indulgent, and elitist. But we do not live in a world where status does not matter. It absolutely does matter, and we need socially acceptable ways of advertising certain attributes about ourselves. A fine watch is an ancient, noble, and tasteful symbol of many desirable attributes. Wealth, refinement, achievement, and the appreciation of finer things are a few important attributes quietly conveyed by a luxury watch.It conveys a sense of history
Sometimes preowned watches do an even better job at conveying these attributes. A new watch might imply that you only recently came by some money. You got a raise. You made partner at the firm. You reached an honorable retirement after a lifetime of much appreciated service. These achievements are worth noting. Rather than wearing a chest full of merit badges, metals and ribbons, we wear a fine watch. A preowned watch suggests we have a since of history and our place in it. We are a link in a chain of achievers. A watch passed down from father to son says something about family and connectedness.
Even when a preowned watch is purchased from a dealer, it demonstrates an appreciation of history and tradition that for many represents an important character trait.It provides patronage for the arts
Most parts of a luxury watch provide utility. But every part of a luxury watch represents artistry. To get a fuller appreciation of this fact, check out this article on the hands of a luxury watch, just the hands. No part of the device is taken for granted. The high end of every product category is what subsidizes the middle and low ends. Style also trickles down from the high end. If not for the artistry at the high end of the watch market, all watches would be ugly and undesirable. What desirable attributes cheap watches have, they got from the expensive ones. There are simply no good cheap watches without the expensive ones showing the way.
There are reasons aplenty to own a luxury watch, but you don’t need any of them. The fact that you want it justifies the watch’s existence. And the fact that you can afford it justifies you having it. Never apologize for good taste, and the appreciation of the finer things in life.
Info sourced by the author exclusively for luxuryactivist.com. Featured image source from Leohamel.com. All content is copyrighted with no reproduction rights available.
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Friday Chronicles #6: iWatch, Dances with wolves?
It is amazing how people suddenly got passionate about Apple iWatch. For the past 10 years brands like Suunto or even Nike have proposed “smart watches” that would measure your health and give you something more than time. Then, when Peeble was launched, there was more buzz about the way it was financed than the product itself. And lately, all the Samsung and many Android gear got most of the time slapped by the press. You can read our full review about it here.Apple iWatch is not a watch, it is a wearable electronic device, says Kicking Bird
In any case nobody really dared to compare a Rolex, Omega and Patek with those electronic gadgets. And suddenly, Apple decides to launch its iWatch and everybody started to fire up. The feeling of excitement that this incoming product delivers is basically the same as Kevin Costner’s character in Dances with Wolves, when he discovered the “wild west landscapes. So we are all Lt. John J. Dunbar facing the Buffalos.
The all concept of the iWatch or any wearable device produced by an electronic goods company will always be…. An electronic good.There is only one wrist, like there is one Sitting Bull
Far away the idea of criticizing or to say bad things about a product that is not even launched. It is just a way of defining things the right manner.
The main purpose of a watch is to give time as most accurate as possible despite exterior conditions and the moves of its owner. Some of them are mechanical others with a Quartz movement. All of them serve a main purpose of being a timepiece.
A second purpose, more related to high luxury watches, is the purpose of prestige and the fact that your watch will be your companion every day and probably something you will pass along to your son or daughter.
It is also an amazing proof of craftmanship and ingenuity. All these points make the iWatch far away from the watchmaking territory.
Probably one huge detail that most media did not think about is the fact there is only one position in your wrists for a watch. And a part of being Fidel Castro with 2 Rolex watches, you might find difficult to manage more than one watch at the same time.
So would you be emotionally attached to your iWatch as you probably are with your Omega Speedmaster, your Rolex Submariner or your Jaeger Lecoultre Reverso? Probably not. Why so? Well the main reason is the fact that the electronic market developed short product life cycles. Brands are built in 6 month, launched for 2 years, manufacturing a new product every 3 month and then disappearing from our minds and our hearts as fast as they came. Take the iPhone for example. We are all addicted to our iPhone. We could not live without it and even not do 3 steps outside home without the smartphone in the pocket. We even wonder how was life before. In average, each iphone user check his smartphone 150 times a day (source: Mashable). We get very connected to our iphones… Until Apple launches a new one.Apple will hire Swiss watch makers, not really…
So every 18 month we get a new iPhone. Who is literally in love with his iphone 3? Apple even officially stopped the support on iphone 3. So Apple educated people to get attached to the next new thing rather to the current products. This is one of the main differences with a real watch. So the iWatch will be by default renewed, revamped, refurbished, remixed and upgraded every 18month with software and hardware. It is not meant to last, it is meant to evolve.
Since the beginning of the iWatch saga, several people are afraid that Apple would hire top Swiss watch-makers and even produce its iWatch in Switzerland. There is a lot of dreams and imagination going on. Jean Claude Biever declared in the press that several key people working for key Swiss watch brands received offers from the Cupertino company. On this point, lets reassure everybody. No Swiss watch-maker would dream to work for a company as Apple that would never propose a more interesting job that the one (s)he has already. If you are lucky enough to work in the technical field for brands like Patek Philippe, Vacheron Constantin, Rolex or Cartier, there is nothing Apple could offer that would replace the interest of those amazing jobs.
This week it was announced in the press that Patrick Pruniaux, Vice-President Sales of Tag Heuer was hired by Apple.
So is there a danger for the Swiss watch-making industry? Not really. Even Jean Claude Biever in person declared that he is happy for his collaborator to embrace this new opportunity. He also declared that if Patrick Pruniaux had left for a “competitor” that he would have felt it as a treason. Not in this case. It says a lot in how it is taken.
It is a different product, a different expectation and a different business model.
In conclusion, this new iWatch launch has been generating the biggest buzz Apple has ever had. Actually, every-time Apple is working on a new product, the buzz starts sooner and stronger. The iWatch has been in the press for the past 18 month. Apple has the pressure to succeed where others have failed. So let’s hope that while other brands might get scalped by us indians, Apple will be dancing with wolves.
Info sourced at Bilan.ch, Wikipedia, New York Times, Newsweek and previous reviews at luxuryactivist.com. Featured image sourced at technobuffalo.com and used only for illustration purposes. All content is copyrighted with no reproduction rights available.
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Gisele Bundchen, the last Super Model?
Is the time of Super Models over? we tend to believe that Gisele Bundchen is the last real super model in the world. She is like the last of her “species”. The glamorous times of super models are over and if Gisele Bundchen is still at the top of her career, she is the only one.The After-war period. Back to glamour.
Between the end of the Second World War and the 80′s, the world shaped itself in order to escape from the ghosts of the past. The war changed drastically how people would live their lives and after the chaos, there was a long period of reconstruction and regain of faith. As human beings, we tend to skip the bad memories and focus on the great ones that are still to come. So the post-modern period brought amazing opportunities, great new industries and the world became smaller than we would imagine. The 60′s and the 70′s discovered a new wind of change. Despite the cold war, the world wanted to entertain and to forget about the bad and the worst. Amazing artists, great actors and actresses, singers from heaven and always the aim to enjoy life at its maximum.
From Elisabeth Taylor, to Marilyn Monroe, Ursula Andress, Jane Fonda and even Madonna in the 80′s, the world got its glamour back and definitely wanted to enjoy all of it. Economy was also booming and true fortunes were bursting from every where. And after such an amazing period, the 80′s was the last decade.The rise of Super Models, older than you think…
After all the glamour of the past 30 years, economic crisis brought a kind of essentiality on things. The end of the 80′s and the beginning of the 90′s was definitely less glamourous. Fortunately for us, super models arrived!
Actually, the expression “Super Models” is not new and the Super models neither. The first time in history that the expression was used in public media was in 1891 for the Strand Magazine. During an interview of artist Henry Stacy Marks, he used the words Super Model while talking about modeling at that time. On 6 October 1942, a writer named Judith Cass had used the term super model for her article in the Chicago Tribune, which headlined “Super Models are Signed for Fashion Show“ (source:wikipiedia). We would wait until the 60′s to meet the one many consider as the first Super Model (as defined today) by the name of Twiggy. She is definitely the first international super model, known in all continents.
In 1967, the New Yorker dedicates 100 pages on the Twiggy phenomenon. She definitely opened the way to the others.
The 80′s was an interesting time as super models started having super financial deals with brands. Cosmetics and Fashion brands would not hesitate to sign exclusive contracts with these famous faces. So here are some of what we used to call the “Million dollar faces”
- Iman for Revlon
- Margaux Hemingway for Fabergé
- Karen Graham for Estée Lauder
- Inès de la Fressange for Chanel
At this time, Super Models started embracing the old-style glamour,which would make them replace little by little Movies and Rock stars. The 90′s will definitely see the hegemony of the super models, names and faces well-known all over the world.The 90′s, Super models world class. 10 years for glamor at high levels
With the 90′s, it is a whole new generation of super models who arrives. Names that still today are in all people’s minds. One of the perfect illustrations of this period is the video clip of George Michael’s Too Funky. It gathers all the super stars models. The video clip was produced in 1992 with the artistic help of Thierry Mugler.
Here is the list of the most outstanding super models of the 90′s. Of course this list is not fully completed. It just takes the biggest names of international models.
- Estelle Halliday
- Claudia Schiffer
- Cindy Crawford
- Elle McPherson
- Linda Evangelista
- Nadja Auermann
- Emma Sjöberg
- Tyra Banks
- Beverly Peele
- Shana Zadrick
- Naomi Campbell
- Christy Turlington
- Tatjana Patiz
- Kate Moss
- Helena Christensen
- Adriana Karembeu
- Laetitia Casta
- Eva Herzigová
- Carla Bruni
After 10 good years of glamorous top modeling, the time of these super stars are over. Kate Moss still rules as the “oldest of them” but she works only for certain special projects. The days of these glamor stars are over. Cara Delevigne, Miranda Kerr or Georgia May Jagger are far away of being at that level of iconization. The years 2000 replaced super models by super brands. Burberry or Victoria Secret definitely took over the spotlights. Victoria Secret catwalks became an amazing machine for entertainment and glamor. Check here the 2014 collection. 42mn of pure show.
Despite that Adriana Lima and Alessandra Ambrosio are well known, they do not reach the level of the previous super-stars. Probably only one succeeded to reach the star level. it is Gisele Bundchen.Gisele Bundchen, the last super model
Would Gisele Caroline Nonnenmacher Bündchen have imagine that one day she would be a super star as top model? The 34 years old Brazilian model was born in the South of Brazil, a place with natural beauty and amazing people. Gisele Bundchen was born in a little town called Horizontina. The place was founded a long time ago by German immigrants. She has 5 sisters: Raquel, Graziela, Gabriela, Rafaela and a twin sister Patrícia (photo bellow).
After taking some modeling lessons, she got the second prize at the Elite top model Brazil. She was 13 years old.
And then, the magic of Super Models operates. During a school trip to Sâo Paulo, a Model agency spotted Gisele. It was not long that she moved to New York and started the great career that we know.
Today, Gisele Bundchen is the most well paid Model and she definitely shines brighter than any other star. At 34 years old, She is very active and still catwalking. According to Forbes magazine, she is the most well paid female model in the world with annual earnings of $42 million. See the 2013/14 ranking here.
Nobody really knows how top models will evolve but one thing is sure, we will always need a pretty face on a perfect body.
Info sourced at Forbes magazine, wikipedia, The New York times, Veja and Time. Featured image from Dolce&Gabbana ad, used only for illustration purposes. All content is copyrighted with no reproduction rights available.
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Victorinox Swiss Army new Alliance mechanical
Victorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical. Watchmaking is about details and quality. With the new Alliance, it is all about details and the greatness of them.
Victorinox Swiss Army is the Watch division of Victorinox, the makers of the legendary Swiss Army Knife. This year they celebrate their 130th anniversary and the 25th anniversary for the watch division.
The new Alliance has for the first time a mechanical version that highlights all the sublime of this timeless range. Every detail is amazingly elegant and clever. Ealier during the year, we already reviewed the new beautiful Infantry GMT.An authentic look, between modernism and classicism
The new Alliance has a strong signature look. The white or the black dial will offer you all the beauty of a classic elegant watch with subtle modern elements. Let’s have a close look into the dial.
Here above you can see the first of all the very classy silver Cross&Shield logo at 12 o’clock. Generally Victorinox always displays its mythical logo in red and white. For this edition, silver brings an unique look, very sharp. The numbers are represented by facetted and sharpened baguettes. Only 3, 6 and 9 o’clock have numeric figures. It contributes to the minimalistic design. Embossed in the dial there is the military hour from 14 to 22 hours. Another important detail is the seconds hand. As you can see in the picture it has the legitimate red color inspired by the Swiss Army Knife. The counter-weight of the seconds hand has a distinctive shape of the Swiss Army knife scales. The word “Automatic” is also highlighted in red so it shows the mechanical version.
In the lower part of the dial, there is the date displayed just on top of 6 o’clock, which is also an originality. Normally, the date is displayed at 3 o’clock and even replacing the 3. Here, not only the date is at 6 o’clock but above the number. The Swiss Made mention is as always on both sided of the 6. Victorinox has its own Watch factory in Porrentruy.
The watch movement is an ETA 2824 mechanical self-winding. It is the perfect movement for a watch of good quality sold at an accessible price. When calibrated correctly, which is the case here, it is a very good, reliable and precise movement. It’s robustness makes the ETA 2824 the perfect movement for a watch owned by an active man.
The watch itself is a 40mm stainless steel case (316L) with a scratch resistant, triple-coated anti reflective sapphire crystal.
The hands and hour marks are luminescent and the watch is water-resistant at 100m (10ATM, 330ft). The back-case is transparent so you can see the movement. The version with leather strap has biological tanned leather material.
When functionality rules design, the result is a very contemporary piece of watchmaking. Victorinox has for the past 25 years focused in the essential aspect of its watches, so you have now an amazing catalog of beautiful collections.
info sourced at Victorinox.com, professionalwatches.com, forumamontres.com, wikipedia and Eta.com. All information is copyrighted with no reproduction rights available.
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Luxury Lifestyle Awards 2014, get ready.
Luxury Lifestyle Awards is an international Award granted to the companies in luxury segment for their initiatives and outstanding achievements. Companies and brands of luxury class participate in the contest in different categories.
The competition for this prestigious award will bring together leading companies and brands of different segments of the luxury industry from several European countries — starting from UK, France, Spain and etc. Participants will be presented in 15 categories of luxury segment, in nominations such as urban and rural property, a boutique hotel, a restaurant, private banking, adventure’s company of individual travel, a nightclub, a wellness center, jewelry brand and other. Best of the best in each category will be awarded the award – «Golden Crown “.
The awards ceremony is scheduled at 29th of August 2014 in London, United Kingdom. In order to guarantee the fairness of the competition, world wide consultants company PriceWaterhouseCooper will be controlling the correctness of the voting procedure and the final vote count. The Jury gathers a dream team of luxury professional experts that allows to keep a high level of quality and relevancy. The competition started geographically by rewarding companies located in CIO countries and now they are extending the coverage to Western Europe as well. Their aim is to install the Luxury Lifestyle Awards as the ultimate reference in terms of luxury recognition.
London Luxury District West End is famous for its remarkable collection of streets and alleyways with a unique charm. For many centuries, the true connoisseurs of fine things were coming here for the discerning buyers and gourmet. That is why the area remains the ultimate destination up to these days. Worthy example of true British traditions is The Langham Hotel, where the awarding ceremony Luxury Lifestyle Awards will be held on August 29th, 2014.
Here are some images from last year. We can see there is always a lot of people attending to one of the most important luxury events of the year. And the great thing with luxury is that there is always something amazing that can happen.
One important detail is the award trophy itself. As a high-end luxury event, the award was created by prestigious US jeweler Faraone Mennella. The Golden Crown is a true work of art. Covered with 24 kt gold, it is made by high-qualified jewelers manually, and there is a special design for each winner. Faraone Mennella, a famous jewelry brand, has been a partner to Luxury Lifestyle Awards since 2011. It is Faraone Mennella that was honored to make the Award prize.
Despite the prize and the recognition from its pairs, the winners in each of their categories will be able to display the official emblem of the competition, as a visual mark of the great work they have accomplished.
Here are the different categories rewarded by the Luxury Lifestyle award competition. Each nominee chooses the category they wish to compete based on the nature of the company and of course the project, product or service provided.
- Urban Real Estate
- Residential Real Estate
- National Brand
- Discovery of the year in the luxury sphere
- Event of the year in the luxury sphere
- Interior Salon
- Spa and Welness center
- Individual Travel agency
- Private Banking
- National Fashion Designer
- Jewelry Brand
- Boutique Hotel
- Golf Resort
- Luxury Yachting
As you can see, the award is quite broad and covers all aspects of the luxury industry. If you want to learn more about this very prestigious ceremony, please visit the official website here:
When the Luxury industry gathers in order to celebrate the greatness of their work, only exceptional things can happen.
Info sourced at the Luxury Lifestyle Award communication release. All content is copyrighted with no reproduction rights available.
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New Post has been published on http://luxuryactivist.com/watches/hublot-palace-the-place-to-be-in-rio-de-janeiro/
Hublot Palace, the place to be in Rio de Janeiro
While the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in a very unique way. For that, they revealed the Hublot Palace hotel ob Copacabana beach in Rio de Janeiro.Hublot loves football
As you know, Hublot is the official timekeeper of FIFA event and as official timepiece ambassador, well Hublot loves football! This is actually the name of the current campaign that the Swiss watch-maker is rolling-out during the competition.Welcome to the Hublot Palace in Rio de Janeiro
Hublot initial contract with FIFA covered South Africa (2010) and Brazil this year. In order to maintain its commitment to the round ball, Hublot extended the contract towards Russia in 2018 and Qatar in 2022. It will be a 12 years engagement, which is more than honorable.
In order to materialize Hublot passion for football, the Swiss brand launched a special watch in partnership with the king of players: Pélé himself.
If you know Hublot, you already know that they never do things half-way. Either they completely embrace the project or they do not work on it. For the worldcup in Brazil, Hublot literally moved its team to Rio. They chose one of the best addresses in Rio city-center, Copacabana. The main idea was to privatize a place in which fans, customers and Hublot employees could meet and live the full experience. To do so, they privatized an entire Hotel facing the famous Copacabana beach. The Orla Hotel became then the Hublot Palace.
The Orla Hotel is a 130 rooms establishment with an amazing roof top. There is a pool and a breath-taking sight-view. In one side you can see the sea and the beach, in the other side a great vision of Rio, the city of wonders.
Hublot did not only booked all the rooms, they started by changing the name of the building by adding a “Hublot Palace” in the front. Then, they redecorated the main halls, meeting rooms and corridors with Hublot color and design codes.
The roof top got a special treatment as they installed long and friendly tables and 2 large screens. These allow guests to share a nice moment while watching their preferred game on TV.
And the show does not ends on the final whistle of the referee. The after-match party beats the vibes all night long and great DJs rhythm the evening with cool tracks. Prestigious guests, rock stars and football players join the Hublot Palace to enjoy a cool moment.
Loyal to its engagements, Hublot invited Les Vins Vaudois organization to join them during this event in Rio. In deed last month, Hublot announced a Swiss partnership between the watch-brand based in Nyon and Les Vins Vaudois (Vaud Wine association). This allows both brands to represent Switzerland abroad and shine like 2 super stars of the Leman lake region. Of course, all the wine served at the Hublot Palace is Swiss wine from Vaud. It is a very clever partnership.
The story of Hublot in Brazil is not only about the Hublot Palace. It is also a selection of 3 amazing Timepieces, all featuring the worldcup bia design and functionality.Hublot Big Bang Unico Bi-retrograde Chrono King Gold Carbon
Hublot Big Bang Unico Bi-retrograde Chrono Ceramic Carbon
This amazing timepiece is basically the official watch of FIFA’s worldcup. It is based on a Hublot Big Bang with an exclusive bi-retrograde chrono. This is a very unique complication completely aligned with a football match.
Only some happy few will be able to have one as only 100 pieces were produced.
The self-winding Hub1260 movement presents itself with a central column wheel chronograph and a bi-retrograde function.
Hublot Classic Fusion King Gold
This version of the Big Bang Unico has a complete set made in black ceramic. It allies technicality, innovation and reliability. Only 200 pieces were produced worldwide, so it is a very limited edition.
The black carbon ceramic case dresses with an amazing carbon fiber layered on an anodized black aluminum for a very black tie look. The movement is the same as the Gold version here above, the Hub1260 self-winding movement.
Hublot Loves Football website, best practice
Last but not least in the official WorldCup selection, there is the Hublot Classic Fusion in King Gold. This monochrome look reminds the WorldCup trophy and makes it very elegant thanks to the precious details of a polish satin finish 18k King Pink Gold. 6 H shaped titanium screws sign the bezel of this watch.
Another important detail of design is the King Gold applique of the WorldCup logo at 3 o’clock. The small second hands is positioned at 7 o’clock which definitely gives an unique look to this timepiece. Inside this amazing creation you will find the Hublot Hub1301.4 manual winding movement with 2.9mm and a power reserve of 90 hours. The black Alligator strap finishes the look of it with a lot of elegance and masculinity.
To cover the event and to give to Hublot and Football fans a place of reference, the Swiss watch-maker created a dedicated website in which you can find everything you need to know. The address is:
Hublot asked the Geneva agency Details.ch to build the website. Full multi-devices compatible, at Luxuryactivist we were pretty impressed by the user experience on mobile. Details.ch are not at their first project. They are probably one of the best agencies in Suisse Romande allying watch-making, digital expertise and mobile first thinking. As we know, Hublot only work with the best.
You can also follow Hublot adventures via Twitter @Hublot so you will not miss a single event or action at the Hublot Palace.
Hublot loves Football, we love football, so we love Hublot.
Info sourced at Hublot official website and communication release, Details.ch website, wikipedia, Tripadvisor. All content is copyrighted with no reproduction rights available.
New Post has been published on Luxury Activist
New Post has been published on http://luxuryactivist.com/watches/hermes-arceau-millefiori-beyond-crystal-art-glass/
Hermès Arceau Millefiori, beyond crystal art glass.
Hermès is the poet of watch-making. Every year, the French luxury house launches amazing timepieces displaying the alliance of innovation, know-how and beautiful arts. During Baselworld 2014, Hermès revealed Dressage l’Heure Masquée, a special timepiece that reviewed the relationship between a watch and its owner. You can read our full review here.
Hermès released the information about a new creation, that literally blew our mind in terms of beauty, know-how and high-end watch-making. It is called Hermès Arceau Millefiori.The encounter of watch-making and glass-making
With the launch of this new Arceau Millefiori, Hermes encapsulates an unusual encounter between 2 amazing fine arts: watch-making and glass-making. The best of watch-making made by Hermès in-house, meets the centuries of know-how in glass-making by the Cristalleries Royales de Saint-Louis. It is the oldest glass-maker in France and since 1993 belongs to the Hermès group. For Hermès it was a way to set all this amazing know-how into the future. And now synergies are creating amazing things like this glass dial used in the Arceau Millefiori watch.
The Millefiori technique is a precision technique in glass-making that requires a lot of strictness, patience and a huge dose of artistic feeling. Crafted by applying successive layers of crystal to enamel to reveal the colour, these canes resemble barley sugar candy canes. They are in some cases assembled to form ever-richer patterns. Whatever their colour or design, the process itself remains identical.
The canes thus created are cut into small ten-millimetre portions that are then vertically placed in a cast- iron bowl, where they form a bed of flowers. While one master glassmaker prepares a crystal ‘calotte’ or ‘skullcap’, the part that fixes it to the rod, a colleague brings him the bowl containing the millefiori. With the tip of his punty, the first artisan adds the molten clear crystal, fusing the two blocks so as to encapsulate or “package” the motif in glass.
It is only during the final cutting stage that the crystal reveals the full wealth of its pattern and the unique beauty of the flowerbed with its vividly shimmering colours that will become the dial or cover of one of the Arceau models. These dials will then be applied in the watch-making process in order to be installed within the watch case. Check here a video made by the watches.tv about the collaboration between the 2 French luxury houses.
The amazing visual effect of this technique is that you can see a marked deepness into the pattern like if the different elements were floating in the air. It is almost like a glass lace.
The 34mm holds a Mechanical self-winding movement, crafted in Switzerland, Hermès Manufacture Movement H1912. Circular-grained and snailed mainplate. Satin-brushed bridges and oscillating weight, adorned with the special Hermès decoration (H symbols). In terms of materials, 750 white gold (≈ 37.3 g) Case set with 60 diamonds (0.76 ct). Crown set with 1 diamond (0.07 ct) Top Wesselton V.V.S « Extra white » to « Plus extra white».
The 41mm holds a Mechanical self-winding movement, crafted in Switzerland Hermès Manufacture Movement H1837. Circular-grained and snailed mainplate, satin-brushed bridges and oscillating weight adorned with the special Hermès decoration (H symbols) as well. The Case material is 750 white gold (≈ 58 g) Anti-glare sapphire crystal and case-back.
There are 2 variations in Pocket-watch version, that will definitely seduce passionates for beautiful objects.
The Millefiori technique was used in the cover of the pocket watches, so it makes an unique object. Very elegant, especially with the contrast between the cover and the leather strap. Do not hesitate to visit the brand official website to discover more about the amazing world of Hermès.
At this level of mastery, these objects are more than timepieces. They are the ambassadors of a heritage and a culture that will never finish to surprise us. Congratulations to Hermès for such outstanding craftsmanship work.
Info sourced at Hermes official communication release. All content is copyrighted with no reproduction rights available.