New Post has been published on Luxury Activist
New Post has been published on http://luxuryactivist.com/luxury/shawish-geneva-beautiful-chocolate-luxury-dream/
Shawish Geneva, beautiful chocolate luxury dream.
Switzerland is one of the lands of luxury and know-how. Discover Shawish Geneva and its partnership with the inventive chocolatier Philippe Pascoët. The result is the most expensive chocolate egg in the world. According to Shawish, it is a spectacular demonstration of creativity in order to achieve an insane project inspired from childhood memories. This is translated into a chocolate egg concealing a precious surprise. And definitely it is not intended for kids !
The Shawish Diamonds Surprise – unique and rare
It is an unique chocolate egg, 20cm x 12cm. Made of the finest Venezuelan chocolate at 65%, this special egg contains an unique jewel inside, a true fairy tale precious object. It conceals a pendant from the emblematic Magic Mushroom line of Shawish.
The Dandy Emerald is made of 18-carat white gold. The fleshy cap of the mushroom is set with 314 white finest diamonds (5.44 carats). The precious structure is interspersed with 64 emeralds (0.9 carats) rests on a finely gadrooned stem.
If you want to check more about this amazing piece of Jewelry, please connect to the official website of the brand: http://www.shawish.ch/en/detail-26-Dandy.Emerald.html
This product was launched for the Holiday season and it is completely a dream come true. All the poetry and the childhood memories of fairy tales and enchanted objects are united in this amazing creation. And only the best artists could achieve such result. The partnership between Shawish and Philippe Pascoët is also a dream come true!
Shawish, dazzling jewelry art
Shawish Geneve is a family business since its foundation in 2008. The Shawesh brothers located their headquarters in Geneva and now they have around 16 employees amongst 3 locations: Geneva – London – Dubai. Mohamed Shawesh, the creator and the living force behind the brand is a creative entrepreneur and generate a positive and human philosophy at Shawish.
Shawish always kept an outstanding position in the jewelry international business by trying new things, new combinations and for some of them, the achievement was quite unique like the 1st Whole Diamond ring in the world. They have a strong know how in terms of gems and they completely understand the dream power of jewelry. According to the brand, their mission is the accomplice of our must unlikely visions. They believe in the “impossible” and want to be associated with the exceptional. Each collection represents different aspects of the brand. For example, the collection called “The Beauty of the Sea” has been inspired by Libya, which is the birthplace of the creator. As many respectful names in the jewelry industry, they only work with certified diamonds and precious stones. This is definitely part of their philosophy in terms of ethics and respect.
More information about the brand: http://www.shawish.ch
Philippe Pascoët – Chocolate Poet
For Philippe Pascoët, there is no middle of the road. Chocolatier is a fine art and requests dedication, know-how and passion to sublime the precious raw material. And for this amazing creator, the true star is the chocolate! As a poet, he tells us delightful stories inspired by everyday life: a garden scented with verbena and mint, or the special atmosphere of a fumoir or the facetted scent of Basil. This master chocolatier from Brittany who lives in Switzerland gas devoted himself to chocolate, to the delight of gourmets and passionate enthusiasts.
The magic soon begins to weave its spell as this chocolatier invents, reinvents and offers his faithful following an array of chocolates focused on colourful sensations and subtle combinations. A world reflected in his boutiques in Carouge (Geneva) and Casablanca (Morocco). For more information about this amazing Chocolatier, you can check the official website: http://www.philippe-pascoet.ch
For this amazing and unique creation for Shawish, all the finest art of Maitre Chocolatier was put in place by Philippe Pascoët. Every detail, every second during the process counted and the result is one of the most beautiful and tasteful chocolate egg. See here some pictures from the making of this creation:
For the time being, this jewel case is a one-of-a-kind creation. It is in process of registration by the Guinness Book of Records as “the most valuable chocolate egg”. But to keep even the keenest foodies happy, the two companies are developing a more affordable 14-piece limited edition in a more modest size containing a Mini Mushroom Diamond in 18-carat white gold and set with 46 diamonds (0.32 cts). These treats will be available for Christmas. A highly original gift idea which is sure to be a hit under the tree…
Surprise egg – one-of-a-kind creation: CHF 31,500 or US$ 35’000
Surprise egg – limited edition: CHF 2,850 or US$ 3’200
The end of the year has never been so sparkling as it is this year thanks to the Shawish Diamonds Surprise egg.
Info sourced at the brands official communication release and websites. All content is copyrighted with no reproduction rights available.
New Post has been published on Luxury Activist
New Post has been published on http://luxuryactivist.com/fashion/aperlai-luxury-shoes-you-will-get-addicted/
Aperlaï, luxury shoes. You will get addicted!
Shoes are truly girl’s best friends. Discover Aperlaï by Alessandra Lanvin. Amazing shoes collection created in France and made in Italy. It is all inspired by the beauty of design and the edgy taste for beauty. In 2009, when Alessandra Lanvin founded Aperlaï, it was pretty clear that the aim of the Shoe house would be to propose outstanding shoes design for an elegant and sophisticated clientele. Of course with such a family name, it was obvious that there was already an artistic background opened to creation.
In deed, Alessandra Lanvin is married to Hubert Lanvin, the grandson of Jeanne Lanvin, founder of the Fashion house of the same name. Despite of the name, it is truly Alessandra’s talent and taste for design that pushed her to create such precious and personal things for a woman as shoes. In an interview given to wwd.com, she explained that when she was pregnant, she used to wear beautiful but often uncomfortable shoes. That gave her the idea to develop shoes that would be very graphic, like a sculpture. Though still wearable! So some of her secrets for a perfect pair of shoes that will not kill you is either shock absorption pads in flat shoes or heels never too high in general.
Several collections became already iconic at Aperlaï. For example the Geisha collection. The ancient Japanese tradition and the sophisticated Geisha elegance inspired Aperlaï some amazing designs in a very geometrical way.
The path of success for the brand was filled with many interesting encounters. In deed, several celebrities like Gwyneth Paltrow, Keira Knightley, Blake Lively, Rosie Huntington-Whiteley or Olivia Wilde.
Lately it was Vanessa Paradis, french singer and ex-Ms. Johnny Depp, who has chosen Aperlaï for one of her photo shoots. For the “Love Songs” tour, Jean-Baptiste Mondino shot Vanessa Paradis wearing a pair of Aperlaï Boots called High Simple B from the AW 13/14 collection.
The new communication campaign was shot by Olivier Marcillac and highlights Paris and the famous Crillon Hotel. These elements give the modern sophistication that represents well the brand. We can see there is an outstanding balance between color, shape and femininity. The 3 together blend in order to achieve a timeless elegance with a hint of sexiness.
To discover more about this fantastic brand, do not hesitate to visit the official website:
Or to connect to their social networks:
As the eyes are the mirror of your soul, your shoes are the symbol of your groove.
Info sourced at the brand official communication. Wwd-com, madame.figaro.fr, frenchologie.com, myfashdiary.com. All content is copyrighted with no reproduction rights available.
New Post has been published on Luxury Activist
New Post has been published on http://luxuryactivist.com/luxury/cartier-winter-tale-2013-the-panther-is-out/
Cartier Winter tale 2013, the panther is out!
Cartier revealed the 4th chapter of its Winter Tale. This time we discover a young Panther and a team of Cartier’s Buttlers evolving in a 1920′s Paris by Christmas time. They go from house to house in order to deliver Cartier’s presents. You can see the full version of the video here:
Since L’Odyssee de Cartier, The french jewelry House has invested a lot in films to promote the brand territory. This is already the 4th chapter of “Winter Tales” in which Cartier celebrates the magic of Christmas. It is also a very interesting way to connect all Cartier’s activities, Jewelry and Timepieces, in order to be perceived as a multi-product category Brand.
The film itself was directed by Eric “Bibo” Bergeron. He is used to direct animation movies thanks to his experience with Dreamworks Studios and more recently with his own animation studio. He directly several animation movies already, the blockbuster being Shark tale.
The animation work was done by Dwarf Labs. They have a strong philosophy of technology at the service of story-telling. Every detail of the story-board is taken in consideration for the most outstanding result possible.
We can say that the result is fantastic. The project is definitely less pharaonic than L’Odyssée but the animation details are amazing. The highlight of different products is interesting as we can see the positioning of Cartier, not only as a jeweler but also as a Watch-maker.
In the film, we can see the Rotonde Mystery Watch. With this timepiece, Cartier put on stage one of the most well known complications made in-house: the Mystery. This complication exists in the House since 1912 and it is part of the most outstanding complications in timepieces.
As you can see here above, the Mystery watch reveals has hands that appear to be floating free in an empty space.
- Hours and minutes display complication
- 42 mm Case is 18k white gold. Case thickness: 11.6 mm
- Beaded crown in 18k white gold, set with a sapphire cabochon.
- Sapphire crystal
- White galvanized guilloché dial. Silvered openwork grid with sun ray effect and transferred black Roman numerals.
- Sword shaped hands in rhodium-coated steel.
- Mechanical, manual winding Caliber 9981 MC, 158 components including 27 jewels.
- Movement diameter: 31.3 mm
- Movement thickness: 4.61 mm
- Balance: 21.800 vibrations/hour
- Power reserve: 48 hours
- Water resistance: 30m (3 bar)
- Black Aligator-skin strap.
- Double ajustable deployant buckle in 18k white gold.
In order to see more about the winter collection by Cartier, please check the official Brand website here:
Cartier is continuously enriching its territory by offering great story-telling. always around the Brand strong iconic symbols. It is a great pleasure to discover every new film by the french jeweler. And this Christmas, the goal is accomplished.